Model in a sage-green embroidered ASHQA suit by candlelight

Indian & Pakistani Ethnic Wear

Woven with ishq

Handcrafted ethnic, party, and everyday wear — carried from ateliers across India and Pakistan to your wardrobe.

Explore the collection Our story

New arrivals

Fresh from the atelier — a considered edit of pieces for the season ahead.

Model in a navy velvet suit with floral embroidery

The Velvet Edit

For winter weddings

Shop velvet

Model in a flowing sage embroidered festive suit

The Festive Edit

Dressed for the occasion

Shop party wear

Model in a red kurta with a printed floral dupatta

Everyday Ease

For ordinary Tuesdays

Shop daily wear

Black-and-white editorial portrait of a hand-embroidered ASHQA cape

The Lookbook

Timeless silhouettes, quietly made

Explore the collection

Our story

Born from ishqعشق

Ashqa — from عشق, a deep and abiding love — is the feeling behind everything we make. A love for handwork passed down through generations, for colour that carries meaning, and for the people who wear our clothes to weddings, festivals, and ordinary Tuesdays alike.

We work with karigars across India and Pakistan to bring you pieces that honour where they came from and belong wherever you're going.

Meet the collection

Model in a richly embroidered red ASHQA suit

Join the Ashqa world

Be first to see new collections, atelier stories, and private previews.